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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

GEORGE E. BELCH , MICHAEL A. BELCH

2004

BOOK
Category

ADVERTISING

Abstract THE SIXTH EDITION OFFERS SOME ADDITIONAL TOOLS TO GIVE STUDENTS A CLOSE- UP LOOK AT THE BUSINESS WORLD THEY WILL SOON ENTER.

ISBN 0072536764
Author(s) GEORGE E. BELCH , MICHAEL A. BELCH
Credits
Edition 6TH ED.
Year 2004
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING COMMUNICATIONS
Language English
Collation 779 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 7 No A 01/01/1970