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E-BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE.

CHAFFEY, DAVE, 1963-

2002

BOOK
Category

E- COMMERCE

Abstract THIS MAJOR NEW TEXTBOOK DETAILS HOW MANAGERS AND STUDENTS CAN APPLY NEW INFORMATION AND COMMUNICATIONS TECHNOLOGIES TO ENHANCE THE PERFORMANCE OF THEIR ORGANIZATIONS. IT TAKES AN INTEGRATIVE APPROACH DRAWING ON NEW AND EXISTING PERSPECTIVES AND MODELS FROM MANY DISCIPLINES INCLUDING INFORMATION SYSTEMS, STRATEGY, MARKETING, OPERATIONS AND HUMAN RESOURCES MANAGEMENT.
ISBN 9780273651889
Author(s) CHAFFEY, DAVE, 1963-
Credits
Edition 1ST ED.
Year 2002
Publisher PRENTICE HALL AND FINANCIAL TIMES
Type BOOK
Keywords E - COMMERCE
Language English
Collation 547 P., 18 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
3 Nicosia F 8 No Available
1 Nicosia L 6 No Available
2 Nicosia F 8 No Available