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MARKETING MANAGEMENT

KOTLER, PHILIP , KELLER, KEVIN LANE, 1956-

2012

BOOK
Category

MARKETING--MANAGEMENT

Abstract MARKETING MANAGEMENT IS THE LEADING MARKETING TEXT BECAUSE ITS CONTENT AND ORGANIZATION CONSISTENLTY REFLECT CHANGES IN MARKETING THEORY AND PRACTICE.

ISBN 0273753363
Author(s) KOTLER, PHILIP , KELLER, KEVIN LANE, 1956-
Credits
Edition 14TH ED.
Year 2012
Publisher PEARSON - GLOBAL EDITION
Type BOOK
Keywords MARKETING MANAGEMENT
Language English
Collation 679 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
3 Nicosia C 4 No A 27/01/2017
1 Nicosia S 1 Yes A 18/02/2015
2 Nicosia C 7 No A 27/05/2012
2 Limassol F 3 No A 27/11/2019
1 Limassol I 5 No A 27/01/2017