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BRANDING FOR START-UPS EXPLORING THE BRANDING PRACTICES OF CYPRIOT START-UPS

KAIMIS, YIANNIS

2017

DISSERTATION
Category

ENTREPRENEURSHIP

Abstract ENTREPRENEURSHIP STUDIES AND ACADEMIC LITERATURE LACKS THE RELEVANT KNOWLEDGE AND RESOURCES, IN ORDER TO SUPPORT ENTREPRENEURS IN THEIR BRAND BUILDING EFFORTS AND APPRECIATING THE IMPORTANCE OF BRANDING. THE MAIN AIM OF THIS THESIS IS TO RESEARCH THE UNEXPLORED AREA OF BRANDING FOR START-UPS, AND MORE SPECIFICALLY THE PROCESS OF BRAND BUILDING ACTIVITIES PF CYPRIOT START-UPS. AIMS AND OBJECTIVES OF THIS THESIS HAVE BEEN IDENTIFIED, RESULTING IN VERY IMPORTANT AND USEFUL FINDING NOT ONLY FOR ENTREPRENEURS AND ACADEMIS SOCIETY, BUT ALSO AS A CONTRIBUTION TO THE LIMITED ACADEMIC LITERATURE REGARDING BRANDING AND START-UPS.

ISBN 3402048
Author(s) KAIMIS, YIANNIS
Credits
Edition
Year 2017
Publisher
Type DISSERTATION
Keywords MBA- MASTER OF BUSINESS ADMINISTRATION
Language Deutsch
Collation

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia U 4 No A