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BRANDING FOR START-UPS EXPLORING THE BRANDING PRACTICES OF CYPRIOT START-UPS
KAIMIS, YIANNIS
2017
DISSERTATION
Category |
ENTREPRENEURSHIP
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Abstract |
ENTREPRENEURSHIP STUDIES AND ACADEMIC LITERATURE LACKS THE RELEVANT KNOWLEDGE AND RESOURCES, IN ORDER TO SUPPORT ENTREPRENEURS IN THEIR BRAND BUILDING EFFORTS AND APPRECIATING THE IMPORTANCE OF BRANDING. THE MAIN AIM OF THIS THESIS IS TO RESEARCH THE UNEXPLORED AREA OF BRANDING FOR START-UPS, AND MORE SPECIFICALLY THE PROCESS OF BRAND BUILDING ACTIVITIES PF CYPRIOT START-UPS. AIMS AND OBJECTIVES OF THIS THESIS HAVE BEEN IDENTIFIED, RESULTING IN VERY IMPORTANT AND USEFUL FINDING NOT ONLY FOR ENTREPRENEURS AND ACADEMIS SOCIETY, BUT ALSO AS A CONTRIBUTION TO THE LIMITED ACADEMIC LITERATURE REGARDING BRANDING AND START-UPS.
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ISBN |
3402048
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Author(s) |
KAIMIS, YIANNIS
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Credits |
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Edition |
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Year |
2017
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Publisher |
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Type |
DISSERTATION
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Keywords |
MBA- MASTER OF BUSINESS ADMINISTRATION
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Language |
Deutsch |
Collation |
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