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MANAGERIAL ECONOMICS: STRATEGY FOR PROFIT

JAMES MULLIGAN

1989

BOOK
Category

ECONOMICS

Abstract MANAGERIAL ECONOMICS: STRATEGY FOR PROFIT AIMS TO DEMONSTRATE THE IMPORTANCE OF THE APPLICATION OF ECONOMIC REASONING. THE BOOK FOLLOWS THE EVERYDAY ACTIVITIES OF FOUR FICTIONAL ENTREPRENEURS AND FIRMS THAT DEPEND ON ECONOMIC ANALYSIS TO SOLVE THEIR BUSINESS PROBLEMS. THERE ARE OVER 150 ADDITIONAL APPLICATIONS, MOSTLY DRAWN FROM RECENT PROFESSIONAL JOURNAL ARTICLES THAT DIRECTLY RELATE THE THEORY TO EXISTING PROBLEMS.

ISBN 0205120202
Author(s) JAMES MULLIGAN
Credits
Edition 1ST ED.
Year 1989
Publisher ALLYN & BACON
Type BOOK
Keywords ECONOMICS
Language English
Collation 570 P., 23CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia N 2 No A