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MARKETING: REAL PEOPLE, REAL DECISIONS

SOLOMON, MICHAEL R. , STUART, ELNORA W. , MARSHALL, GREG W.

2009

BOOK

Category	MARKETING
Abstract	THIS NEW AND INNOVATIVE APPROACH WILL THROW YOU INTO THE EXCITING DECISION- NAKING PROCESS AND HELP YOU TO UNDERSTAND ALL THE KEY THEORIES AND METRICS UNDERPINNING THE DISCIPLINE WHILST VIVIDLY BOTH THE PRINCIPLES AND PRACTICE OF MARKETING TO LIFE.
ISBN	9780273708803
Author(s)	SOLOMON, MICHAEL R. , STUART, ELNORA W. , MARSHALL, GREG W.
Credits
Edition	1ST ED.
Year	2009
Publisher	FINANCIAL TIMES, PRENTICE HALL
Type	BOOK
Keywords	MARKETING
Language	English
Collation	589 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	S	1	Yes	Available

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