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Category

INTERNATIONAL MARKETING

Abstract CREATED SPECIFICALLY FOR UNDERGRADUATE STUDENTS, THIS CONCISE TEXT COVERS THE ESSENTIAL CONCEPTS OF GLOBAL MARKETING WITH THE AID OF EXTENSIVE REAL- LIFE EXAMPLES AND CASES. GLOBAL MARKETING OFFERS BALANCED COVERAGE OF DEVELOPED COVERAGE OF DEVELOPED AND DAND DEVELOPING MARKETS, INCLUDING INSIGHTS INTO THE OFTEN- OVERLOOKED MARKETS OF AFRICA., LATIN AMERICA, AND THE MIDDLE EAST. WRITTEN IN THE STUDENTS IN MIND, THE SECOND EDITION FEATURES COMPREHENSIVE COVERAGE OF CURRENT TOPICS BASED ON THE AUTHOR'S EXTENSIVE RESEARCH AND CONSULTING EXPERIENCE.

ISBN 9780618659531
Author(s) GILLESPIE, KATE , JEAN - PIERRE JEANNET , HENNESSEY, HUBERT D.
Credits
Edition 2ND ED.
Year 2007
Publisher HOUGHTON MIFFLIN COMPANY
Type BOOK
Keywords GLOBAL MARKETING
Language English
Collation 619 P., 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
5 Limassol J 2 No A
1 Limassol J 2 No A
3 Limassol J 2 No A
4 Limassol J 2 No A 01/01/1970
2 Limassol J 2 No A 01/01/1970
1 Nicosia I 5 No A 01/01/1970