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INTERNATIONAL BUSINESS : THE CHALLENGES OF GLOBALIZATION

WILD, JOHN J. , KENNETH L. WILD , JERRY C.Y. HAN

2006

BOOK
Category

INTERNATIONAL BUSINESS

Abstract INTRODUCTORY INTERNATIONAL BUSINESS COURSES WITH THE NEED FOR A BRIEF, ACCESSIBLE TEXT. LIVELY, TOPICAL, AND ACCESSIBLE, THIS TEXT IS WRITTEN INTEGRATING CULTURE EARLY AND OFTEN TO ENABLE STUDENTS TO GRASP DIFFICULT CONCEPTUAL MATERIAL. THE INCLUSION OF NUMEROUS INTERESTING AND DIVERSE EXAMPLES OF THE INTERSECTION OF BUSINESS AND CULTURE MOTIVATES STUDENTS TO READ AND LEARN. THIS APPROACH HAS MADE INTERNATIONAL BUSINESS THE FASTEST GROWING INTERNATIONAL BUSINESS BOOK AVAILABLE TODAY.

ISBN 0131432753
Author(s) WILD, JOHN J. , KENNETH L. WILD , JERRY C.Y. HAN
Credits
Edition 3RD ED.
Year 2006
Publisher PEARSON/PRENTICE HALL
Type BOOK
Keywords INTERNATIONAL BUSINESS
Language English
Collation 500 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol I 2 No A
1 Limassol I 2 No A