image

DICTIONARY OF MARKETING: OVER 7,000 TERMS CLEARLY DEFINED

P.H. COLLIN , A. IVANOVIC

2003

BOOK
Category

DICTIONARY

Abstract OVER 7,000 KEY TERMS COVERING ALL ASPECTS OF MARKETING INCLUDING MARKET RESEARCH , ADVERTISING, PACKAGING AND PUBLICITY.

ISBN 0747566216
Author(s) P.H. COLLIN , A. IVANOVIC
Credits
Edition 3RD ED.
Year 2003
Publisher AKABEMIAI KIADO
Type BOOK
Keywords DICTIONARY
Language English
Collation 289 P., 21 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia A 2 No A 01/01/1970