|
Category |
DICTIONARY
|
Abstract |
OVER 7,000 KEY TERMS COVERING ALL ASPECTS OF MARKETING INCLUDING MARKET RESEARCH , ADVERTISING, PACKAGING AND PUBLICITY.
|
ISBN |
0747566216
|
Author(s) |
P.H. COLLIN
,
A. IVANOVIC
|
Credits |
|
Edition |
3RD ED.
|
Year |
2003
|
Publisher |
AKABEMIAI KIADO
|
Type |
BOOK
|
Keywords |
DICTIONARY
|
Language |
English |
Collation |
289 P., 21 CM.
|
|