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STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS

PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.

1978

BOOK
Category

STRATEGIC MARKETING

Abstract THIS BOOK IS DEDICATED TO THE DEVELOPMENT OF DECISION-MAKING SKILLS IN MARKETING.

ISBN 0205146112
Author(s) PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.
Credits
Edition 6TH ED.
Year 1978
Publisher ALLYN AND BACON
Type BOOK
Keywords STRATEGIC MARKETING
Language English
Collation 720 P., 22CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 2 No A