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ESSENTIALS OF STATISTICS IN MARKETING

A. K. S. JARDINE , J. D. MACFARLANE , C. S. GREENSTED

1986

BOOK
Category

MARKETING

Abstract AMONG TOPICS COVERED ARE: AN EXPLANATION OF STATISTICS, GRAPHICAL AND NUMERICAL PRESENTATION OF DATA, MEASURING UNCERTAINTY, PROBABILITY DISTRIBUTIONS, SAMPLING AND CONFIDENCE LIMITS, SIGNIFICANCE TESTING, ETC.

ISBN 0434908878
Author(s) A. K. S. JARDINE , J. D. MACFARLANE , C. S. GREENSTED
Credits
Edition 2ND ED.
Year 1986
Publisher HEINEMANN
Type BOOK
Keywords MARKETING
Language English
Collation 257 P., 15CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 1 No A