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MARKETING RESEARCH : METHODOLOGICAL FOUNDATIONS

GILBERT A. CHURCHILL

1987

BOOK
Category

MARKETING RESEARCH

Abstract A TEXTBOOK FOR THE INTRODUCTORY SEQUENCE IN MARKETING RESEARCH AT EITHER THE UNDERGRADUATE OR THE GRADUATE LEVEL. AMONG THE CHANGES IN THIS EDITION (FIFTH WAS 1991) ARE AN INCREASED EMPHASIS ON THE INTERNATIONAL ASPECTS OF MARKETING, ON MARKETING RESEARCH IN SERVICE SETTINGS, AND ON MARKETING TO ORGANIZATIONAL BUYERS. MORE THAN 25% OF THE CASES ARE NEW AND ANOTHER 30% HAVE BEEN REVISED. ANNOTATION C. BY BOOK NEWS, INC., PORTLAND, OR.

ISBN 0030220122
Author(s) GILBERT A. CHURCHILL
Credits
Edition 4TH ED.
Year 1987
Publisher THE DRYDEN PRESS
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 896 P. 20CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 5 No A