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ADVERTISING MANAGEMENT

C.WEINBERG

1974

BOOK
Category

ADVERTISING

MANAGEMENT

Abstract THIS VOLUME IS BASED ON THE PRINCIPLE THAT ADVERTISING SHOULD BE REVIED AS A PORTION OF THE MARKETING - COMMUNICATIONS MIX.

ISBN 063180219
Author(s) C.WEINBERG
Credits
Edition 1ST ED.
Year 1974
Publisher THE HARPER RAW EUROPEAN MARKETING SERIES
Type BOOK
Keywords ADVERTISING, MANAGEMENT
Language English
Collation 165 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 5 No A