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INFLUENCING HUMAN BEHAVIOR : THEORY AND APPLICATIONS IN RECREATION, TOURISM, AND NATURAL RESOURCES MANAGEMENT

MANFREDO, MICHAEL J.

1992

BOOK
Category

HUMAN RESOURCE MANAGEMENT

Abstract THIS BOOK IS EXCELLENT FOR MARKETING, ADMINISTRATION, TOURISM, AND COMMERCIAL RECREATION COURSES, AS WELL AS FOR PRACTITIONERS! EXPERT AUTHORS DISCUSS THE USE OF PERSUASIVE TECHNIQUES TO REDUCE VANDALISM, DEVELOP ACCEPTANCE OF PRICE INCREASES, ENSURE VISITOR SAFETY, AND OPTIMIZE TOURISM ADVERTISING. THEY ALSO EXAMINE BEHAVIORAL SYSTEMS FRAMEWORK, MASS COMMUNICATIONS RESEARCH, TOURISM ADVERTISING, AND MORE. SOCIAL PSYCHOLOGY AND MASS COMMUNICATIONS PRINCIPLES HELP TO MEET COMMUNICATION CHALLENGES.

ISBN 091561135X
Author(s) MANFREDO, MICHAEL J.
Credits
Edition 1ST ED.
Year 1992
Publisher SAGAMORE PUBLISHING
Type BOOK
Keywords HUMAN RESOURCES MANAGEMENT
Language English
Collation 371 P., 20CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol A 3 No A