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CONSUMER BEHAVIOUR IN THE FOOD INDUSTRY : A EUROPEAN PERSPECTIVE

JONATHAN BAREHAM

1995

BOOK
Category

HOTEL MANAGEMENT

Abstract CONSUMER BEHAVIOUR IN THE FOOD INDUSTRY IS FOR THE STUDENTS OF FOOD, HOSPITALITY, TOURISM AND LEISURE MANAGEMENT AND SERVICES MARKETING. IT WILL ALSO BE OF INTEREST TO MARKETING PROFESSIONALS IN THE SERVICE SECTOR.

ISBN 0750619317
Author(s) JONATHAN BAREHAM
Credits
Edition 1ST ED.
Year 1995
Publisher BUTTERWORTH AND HEINEMANN
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 225 P., 25 CM.

Availability and Location

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