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MARKETING AND ECONOMICS

MERLIN STONE

1980

BOOK
Category

MARKETING

Abstract THE CRUCIAL POINT OF THIS WELL- CONCEIVED BOOK IS THAT AS LONG AS THE PROCESS OF PRODUCT PLANNING IS REGARDED AS AN WHOLE AN CARRIED OUT ACCORDING TO A CLEARLY CONCEIVED SET OF AIMS , IT BECOMES MUSCH EASIER TO TRACE THE CONSEQUENCES OF ASSUPTIONS WHICH MAY TURN OUT TO BE UNJUSTIFIED AND THE ORIGINS OF PROBLEMS IN THE SYSTEM.

ISBN 0333223489
Author(s) MERLIN STONE
Credits
Edition 1ST ED.
Year 1980
Publisher MACMILLAN PRESS LTD
Type BOOK
Keywords MARKETING
Language English
Collation 181 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 4 No A 01/01/1970
2 Nicosia C 8 No A 01/01/1970