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QUESTIONAIRE DESIGN : THE MARKET RESEARCH SERIES

PAUL HAGUE

1993

BOOK
Category

MARKETING--MANAGEMENT

Abstract A BASIC GUIDE TO THE ROLE AND CREATION OF QUESTIONNAIRES , WHICH EXPLAINS HOW THE DESIGN OF A QUESTIONNAIRE IS A SKILL GUIDED BY RULES AND PRINCIPLES. THE TEXT COVERS QUESTIONNAIRE qLAYOUT AND GIVES EXAMPLES OF THE TYPES OF QUESTIONS MARKET RESEARCHERS SHOULD ASK TO ACHIEVE CERTAIN RESULTS.

ISBN 0749409177
Author(s) PAUL HAGUE
Credits
Edition 1ST ED.
Year 1993
Publisher KOGAN PAGE
Type BOOK
Keywords MARKETING MANAGEMENT
Language English
Collation 142 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 4 No A