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COMMITMENT : THE DYNAMIC OF STRATEGY

GHEMAWAT, PANKAJ

1991

BOOK
Category

EXECUTIVE SKILLS

Abstract TO CREATE A COMPETITIVE ADVANTAGE, A COMPANY MUST COMMIT ITSELF TO DEVELOPING A SET OF CAPABILITIES SUPERIOR TO ITS COMPETITORS; BUT SUCH COMMITMENTS TEND TO BE COSTLY AND HARD TO REVERSE. HOW THEN, SHOULD A COMPANY DECIDE WHICH BROAD PATH, OR STRATEGY, TO COMMIT ITSELF TO? AND HOW ARE COMPETITION AND UNCERTAINTY TO BE ACCOUNTED FOR IN THAT DECISION? IN THIS BRILLIANT REASSESSMENT OF HOW COMPANIES GAIN AND SUSTAIN COMPETITIVE ADVANTAGE, PANKAJ GHEMAWAT CONSOLIDATES CONTEMPORARY RESEARCH IN ECONOMICS AND OTHER DISCIPLINES INTO A COMPREHENSIVE YET PRACTICAL FRAMEWORK FOR COMPARING COMMITMENTS TO STRATEGICALLY DISTINCT OPTIONS. THIS FRAMEWORK WILL HELP MANAGERS ADDRESS SPECIFIC STRATEGIC CHOICES SUCH AS ENTRY, EXIT, VERTICAL/HORIZONTAL INTEGRATION, CAPACITY EXPANSION, AND INNOVATION, AS WELL AS CHOICES OF GENERIC STRATEGY. STEP BY SYSTEMATIC STEP, GHEMAWAT PROVIDES MANAGERS WITH THE TOOLS AND TECHNIQUES THEY NEED TO IMPROVE THE QUALITY OF THE CHOICES THAT THEY MAKE.

ISBN 0029115752
Author(s) GHEMAWAT, PANKAJ
Credits
Edition 1ST ED.
Year 1991
Publisher THE FREE PRESS
Type BOOK
Keywords EXECUTIVE SKILLS, COMMITMENT, STRATEGY
Language English
Collation 178 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol O 2 No A
1 Limassol O 2 No A