|
Category |
MANAGEMENT
|
Abstract |
DEVELOPING SUCCESSFUL BUSINESS TO BUSINESS RELATIONSHIPS WITH MORE POWERFUL CUSTOMERS IN HIGHLY COMPETITIVE MARKETS REQUIRES PROCESSES AND SKILLS THAT GO BEYOND TRADITIONAL SELLING ACTIVITY.
|
ISBN |
0750646152
|
Author(s) |
BETH ROGERS
,
DIANA WOODBURN
,
MCDONALD, MALCOLM
|
Credits |
|
Edition |
1ST ED.
|
Year |
2000
|
Publisher |
BUTTERWORTH HEINEMANN
|
Type |
BOOK
|
Keywords |
MANAGEMENT
|
Language |
English |
Collation |
320 P., 25 CM.
|
|