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COMPETING IN EMERGING MARKETS : CASES AND READINGS

HEMANT MERCHANT

2008

BOOK
Category

MARKETING

Abstract THIS GRAOUNDBREAKING BOOK PROVIDES AN ESSENTIAL SET OF READINGS AND CASE STUDIES THAT WILL FACILITATE A MUCH-NEEDED FUNDAMENTAL RETHINKING ABOUT DREIVERS OF SUCCESSFUL AS WELL AS UNSUCCESSFUL FIRM CONDUCT IN THESE MARKETS , AND ABOUT THE ROLE OF SOPHISTICATED BUT USSALLY POORLY-SERVING WESTERN THEORIES AND IDEAS REGARDING COMPETITION AND COMPETITIVE TRAPS AND SUCCESSES.

ISBN 0415399505
Author(s) HEMANT MERCHANT
Credits
Edition 1ST ED.
Year 2008
Publisher ROUTLEDGE
Type BOOK
Keywords MARKETING
Language English
Collation 251 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 6 Yes A