THIS BOOK PROVIDES STUDENTS AND PRACTITIONERS WITH THE MOST UP - TO - DATE RESEARCH IN A WAY THAT HELPS THEM SEE HOW THE CONCEPTS CAN BE APPLIED TO THE REAL BUSINESS WORLD. THE AUTHOR EXPLORES THE IMPACT OF THE RECENT GLOBAL BUSINESS CHANGES IN RELATION TO HE COMPETITIVE CONTEXT OF FIRMS AND THEIR ABILITY TO GENERATE AND SUSTAIN COMPETITIVE ADVANTAGES.