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DESIGN AND MARKETING OF NEW PRODUCTS

JOHN R. HAUSER , G.L. URBAN

1980

BOOK

Category	MARKETING
Abstract	THE BOOK ILLUSTRATES THE PRODUCT POLICY ISSUES, COMPARES THE MODELING TECHNIQUES, HELPS YOU TO IDENTIFY MARKET SEGMENTSTO UNDERSTAND PREFERENCES AND TO PREDICT SALES, ENABLES YOU TO CONDUCT PRETEST AND TEST MARKETS AND ALLOWS YOU TO GUIDE NEW PRODUCTS TO MATURITY.
ISBN	0132012693
Author(s)	JOHN R. HAUSER , G.L. URBAN
Credits
Edition	1ST ED.
Year	1980
Publisher	PRENTICE HALL
Type	BOOK
Keywords	MARKETING
Language	English
Collation	618 P., 15CM

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	I	4	No	A

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