|
Category |
MARKETING
|
Abstract |
THE BOOK ILLUSTRATES THE PRODUCT POLICY ISSUES, COMPARES THE MODELING TECHNIQUES, HELPS YOU TO IDENTIFY MARKET SEGMENTSTO UNDERSTAND PREFERENCES AND TO PREDICT SALES, ENABLES YOU TO CONDUCT PRETEST AND TEST MARKETS AND ALLOWS YOU TO GUIDE NEW PRODUCTS TO MATURITY.
|
ISBN |
0132012693
|
Author(s) |
JOHN R. HAUSER
,
G.L. URBAN
|
Credits |
|
Edition |
1ST ED.
|
Year |
1980
|
Publisher |
PRENTICE HALL
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
618 P., 15CM
|
|