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DESIGN AND MARKETING OF NEW PRODUCTS

JOHN R. HAUSER , G.L. URBAN

1980

BOOK
Category

MARKETING

Abstract THE BOOK ILLUSTRATES THE PRODUCT POLICY ISSUES, COMPARES THE MODELING TECHNIQUES, HELPS YOU TO IDENTIFY MARKET SEGMENTSTO UNDERSTAND PREFERENCES AND TO PREDICT SALES, ENABLES YOU TO CONDUCT PRETEST AND TEST MARKETS AND ALLOWS YOU TO GUIDE NEW PRODUCTS TO MATURITY.

ISBN 0132012693
Author(s) JOHN R. HAUSER , G.L. URBAN
Credits
Edition 1ST ED.
Year 1980
Publisher PRENTICE HALL
Type BOOK
Keywords MARKETING
Language English
Collation 618 P., 15CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 4 No A