|
Category |
ELECTRONIC MARKETING
|
Abstract |
A PRACTICAL GUIDE TO CREATING AND EXECUTING E-MARKETING PLANS, IT COMBINES ESTABLISHED APPROACHES TO MARKETING PLANNING WITH THE CREATIVE USE OF NEW E-MODELS AND E-TOOLS.
|
ISBN |
0750653353
|
Author(s) |
SMITH, PR
,
CHAFFEY, DAVE, 1963-
|
Credits |
|
Edition |
1ST ED.
|
Year |
2002
|
Publisher |
ELSEVIER
|
Type |
BOOK
|
Keywords |
ELECTRONIC MARKETING
|
Language |
English |
Collation |
340 P., 15CM
|
|