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Category

MARKETING

Abstract BASIC MARKETING, EUROPEAN EDITION IS INTENDED AS A FIRST BOOK IN MARKETING, OFFERING A COMPREHENSIVE INTRODUCTION TO THE FUNDAMENTAL PRINCIPLES OF THE SUBJECT. THIS ADAPTATION BUILDS ON THE HIGHLY SUCCESSFUL US EDITION, OFFERING A UNIQUE EUROPEAN PERSPECTIVE ON MARKETING THOUGHT. STRUCTURED AROUND THE CLASSIC "4Ps" ORGANIZATION, THE BOOK OFFERS STUDENTS CLEAR EXPLANATIONS, HELPFUL FRAMEWORKS AND "HOW-TO-DO-IT" TECHNIQUES, WITH UP-TO-DATE EXAMPLES TO ILLUSTRATE THE CONCEPTS DESCRIBED.

ISBN 0256204020
Author(s) E. JEROME MCCARTHY , STEPHEN PARKINSON , WILLIAM D. PERREAULT , KATE STEWART
Credits
Edition 1ST ED.
Year 2000
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING
Language English
Collation 516 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 3 No A 26/07/2019