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Category |
MARKETING
|
Abstract |
MARKETING DUE DILIGENCE IS A NEW PROCESS THAT HAS EMERGED FROM YEARS OF RESEARCH AT GRANFIELD , ONE OF EUROPE'S LEADING BUSINESS SCHOOLS. IT BLENDS PROVEN IDEAS FROM STRATEGIC AND FINANCIAL MANAGEMENT WITH NEW CONCEPTS ABOUT ORGANISATIONAL EFFECTIVENESS TO CREATE A PROCESS THAT DIRECTLY CONNECTS MARKETING STRATEGY TO SHAREHOLDER VALUE.
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ISBN |
0750683422
|
Author(s) |
WARD, KEITH, 1949-
,
MCDONALD, MALCOLM
,
SMITH, BRIAN D. (BRIAN DAVID), 1961-
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Credits |
|
Edition |
1ST ED.
|
Year |
2007
|
Publisher |
BUTTERWORTH HEINEMANN
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
238 P., 25 CM.
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|