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MARKETING DUE DILIGENCE: RECONNECTING STRATEGY TO SHARE PRICE

WARD, KEITH, 1949- , MCDONALD, MALCOLM , SMITH, BRIAN D. (BRIAN DAVID), 1961-

2007

BOOK
Category

MARKETING

Abstract MARKETING DUE DILIGENCE IS A NEW PROCESS THAT HAS EMERGED FROM YEARS OF RESEARCH AT GRANFIELD , ONE OF EUROPE'S LEADING BUSINESS SCHOOLS. IT BLENDS PROVEN IDEAS FROM STRATEGIC AND FINANCIAL MANAGEMENT WITH NEW CONCEPTS ABOUT ORGANISATIONAL EFFECTIVENESS TO CREATE A PROCESS THAT DIRECTLY CONNECTS MARKETING STRATEGY TO SHAREHOLDER VALUE.

ISBN 0750683422
Author(s) WARD, KEITH, 1949- , MCDONALD, MALCOLM , SMITH, BRIAN D. (BRIAN DAVID), 1961-
Credits
Edition 1ST ED.
Year 2007
Publisher BUTTERWORTH HEINEMANN
Type BOOK
Keywords MARKETING
Language English
Collation 238 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol L 2 Yes A
1 Nicosia C 6 No A 01/01/1970
2 Nicosia C 6 No A 01/01/1970