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MARKETING : AN INTRODUCTION

KOTLER, PHILIP , ARMSTRONG, GARY (GARY M.)

2011

BOOK
Category

MARKETING

Abstract THE TENTH EDITION OF MARKETING : AN INTRODUCTION MAKES THE ROAD TO LEARNING AND TEACHING MARKETING MORE EFFECTIVE, EASIER AND MORE ENJOYABLE THAN EVER. ITS STREAMLINED APPROACH STRIKES A CAREFUL BALANCE BETWEEN DEPTH OF COVERAGE AND EASE OF LEARNING. THE TENTH EDITION'S BRAND NEW LEARNING DESIGN-WITH INTEGRATIVE ROAD MAP FEATURES AT THE START AND END OF SUCH CHAPTER AND INSIGHTFUL AUTHOR COMMENTS THROUGHOUT-ENHANCES UNDERSTANDING. AND WHEN COMBINED WITH MYMARKETINGLAB, THE ONLINE HOMEWORK AND PERSONALIZED STUDY TOOL, THIS BOOK ENSURES THAT STUDENTS WILL COME TO CLASS WELL PREPARED AND LEAVE CLASS WITH A RICHER UNDERSTANDING OF BASIC MARKETING CONCEPTS, STRATEGIES AND PRACTICES.

ISBN 9780136102434
Author(s) KOTLER, PHILIP , ARMSTRONG, GARY (GARY M.)
Credits
Edition 10TH ED.
Year 2011
Publisher PEARSON/PRENTICE HALL
Type BOOK
Keywords MARKETING
Language English
Collation 541 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 4 No A 26/05/2014