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Category |
MARKETING
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Abstract |
THE TENTH EDITION OF MARKETING : AN INTRODUCTION MAKES THE ROAD TO LEARNING AND TEACHING MARKETING MORE EFFECTIVE, EASIER AND MORE ENJOYABLE THAN EVER. ITS STREAMLINED APPROACH STRIKES A CAREFUL BALANCE BETWEEN DEPTH OF COVERAGE AND EASE OF LEARNING. THE TENTH EDITION'S BRAND NEW LEARNING DESIGN-WITH INTEGRATIVE ROAD MAP FEATURES AT THE START AND END OF SUCH CHAPTER AND INSIGHTFUL AUTHOR COMMENTS THROUGHOUT-ENHANCES UNDERSTANDING. AND WHEN COMBINED WITH MYMARKETINGLAB, THE ONLINE HOMEWORK AND PERSONALIZED STUDY TOOL, THIS BOOK ENSURES THAT STUDENTS WILL COME TO CLASS WELL PREPARED AND LEAVE CLASS WITH A RICHER UNDERSTANDING OF BASIC MARKETING CONCEPTS, STRATEGIES AND PRACTICES.
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ISBN |
9780136102434
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Author(s) |
KOTLER, PHILIP
,
ARMSTRONG, GARY (GARY M.)
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Credits |
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Edition |
10TH ED.
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Year |
2011
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Publisher |
PEARSON/PRENTICE HALL
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
541 P., 30 CM.
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