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THE NEW MARKETING: TRANSFORMING THE CORPORATE FUTURE

MCDONALD, MALCOLM , WILSON, HUGH, 1962-

2002

BOOK
Category

ELECTRONIC MARKETING

Abstract THIS DEVELOPMENT HAS MEANR IMPORTANT NEW STEPS IN DECISION MAKING FOR MARKETERS , WHO NOW HAVE TO SHOOSE THE CHANNELS WHICH ARE MOST APPROPRIATE FOR CERTAIN TASKS AND HOW TO SHOOSE THE CHANNELS WHICH ARE MOST APPROPRIATE FIR TASKS AND HOW THEY SHOULD BE INTEGRATED TO MAXIMIZE CUSTOMER VALUE.

ISBN 0750653876
Author(s) MCDONALD, MALCOLM , WILSON, HUGH, 1962-
Credits
Edition 1ST ED.
Year 2002
Publisher BUTTERWORTH HEINEMANN
Type BOOK
Keywords ELECTRONIC MARKETING
Language English
Collation 230 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 3 No A 01/01/1970
2 Limassol L 2 Yes A 01/01/1970
3 Limassol J 6 No A 01/01/1970
2 Nicosia C 3 No A 01/01/1970
1 Limassol J 6 No A 19/02/2013