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SELLING AND SALES MANAGEMENT

JOBBER, DAVID, 1947- , LANCASTER, GEOFFREY, 1938-

2015

BOOK
Category

SALES MANAGEMENT

Abstract OVER THE PAST QUARTER OF A CENTURY, SELLING AND SALES MANAGEMENT HAS PROVED ITSELF TO BE THE DEFINITIVE TEXT IN THIS EXCITING AND FAST- PACED SUBJECT AREA. THIS NEW EDITION COMES FULLY UPDATED WITH NEW CASE STUDIES, USING WORKING BUSINESSES TO CONNECT SALES THEORY TO THE PRACTICAL IMPLICATIONS OF SELLING IN A MODERN ENVIRONMENT. IT ALSO CONTAINS THE RESULTS FROM CUTTING- EDGE RESEARCH THAT DIFFERENTIATES IT FROM MOST OF ITS COMPETITORS. THE BOOK CONTINUES TO PLACE EMPHASIS ON GLOBAL ASPECTS OF SELLING AND SALES MANAGEMENT. TOPICS COVERED INCLUDE TECHNOLOGICAL APPLICATIONS OF SELLING AND SALES MANAGEMENT, ETHICS OF SELLING AND SALES MANAGEMENT, SYSTEMS SELLING AND A COMPREHENSIVE COVERAGE OF KEY ACCOUNT MANAGEMENT.

ISBN 9781292078007
Author(s) JOBBER, DAVID, 1947- , LANCASTER, GEOFFREY, 1938-
Credits
Edition 10TH ED.
Year 2015
Publisher PEARSON EDUCATION
Type BOOK
Keywords SALES, SALES MANAGEMENT, SELLING.
Language English
Collation 522 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia J 5 No A 16/12/2017
2 Limassol H 6 No A 16/12/2017
3 Nicosia J 5 No A 01/01/1970
1 Limassol H 6 No A 01/01/1970
2 Nicosia J 5 No A 01/01/1970