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INTERNATIONAL MARKETING CONSUMING GLOBALLY, THINKING LOCALLY

ANDREW MCAULEY

2001

BOOK
Category

INTERNATIONAL MARKETING

Abstract THIS BOOK HAS BEEN WRITTEN FOR STUDENTS TAKING A MODULAR OR ONE SEMESTER COURSE IN INTERNATIONAL MARKETING. IT EXAMINES KYE ASPECTS OF INTERNATIONAL MARKETING FROM THE PERSPECTIVE OF SMEs (SMALL AND MEDIUM SIZED ENTERPRISES) AS WELL AS MNCs( MULTINATIONAL COMPANIES).

ISBN 0471897442
Author(s) ANDREW MCAULEY
Credits
Edition 1ST ED.
Year 2001
Publisher JHONY WILEY & SONS
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 315 P., 22CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 3 No A