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INTERNATIONAL MARKETING CONSUMING GLOBALLY, THINKING LOCALLY

ANDREW MCAULEY

2001

BOOK

Category	INTERNATIONAL MARKETING
Abstract	THIS BOOK HAS BEEN WRITTEN FOR STUDENTS TAKING A MODULAR OR ONE SEMESTER COURSE IN INTERNATIONAL MARKETING. IT EXAMINES KYE ASPECTS OF INTERNATIONAL MARKETING FROM THE PERSPECTIVE OF SMEs (SMALL AND MEDIUM SIZED ENTERPRISES) AS WELL AS MNCs( MULTINATIONAL COMPANIES).
ISBN	0471897442
Author(s)	ANDREW MCAULEY
Credits
Edition	1ST ED.
Year	2001
Publisher	JHONY WILEY & SONS
Type	BOOK
Keywords	INTERNATIONAL MARKETING
Language	English
Collation	315 P., 22CM

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	J	3	No	Available

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