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PUBLIC RELATIONS CASES

HENDRIX, JERRY A.

2004

BOOK
Category

MARKETING COMMUNICATION & PR

Abstract INCLUDING A REPRESENTATIVE MIX OF AWARD - WINNING STRATEGIES , THE CASES IN THIS CURRENT BOOK TEACH AND INTERESTING LESSONS. PRAISED FOR HIS THOROUGH INCEPTION - TO- EVALUATION COVERAGE , AUTHOR JERRY A. HENDRIX SYSTEMATICALLY REVIEWS EACH CASE IN TERMS OF FOUR CRITERIA : RESEARCH, OBJECTIVES, PROGRAMMING AND EVALUATION.

ISBN 0534606105
Author(s) HENDRIX, JERRY A.
Credits
Edition 6TH ED.
Year 2004
Publisher THOMSON
Type BOOK
Keywords PUBLIC RELATIONS CASES, MARKETING COMMUNICATION
Language English
Collation 437 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 8 No A 27/10/2014
1 Limassol H 2 No A 01/01/1970