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| Category |
MARKETING COMMUNICATION & PR
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|
| Abstract |
INCLUDING A REPRESENTATIVE MIX OF AWARD - WINNING STRATEGIES , THE CASES IN THIS CURRENT BOOK TEACH AND INTERESTING LESSONS. PRAISED FOR HIS THOROUGH INCEPTION - TO- EVALUATION COVERAGE , AUTHOR JERRY A. HENDRIX SYSTEMATICALLY REVIEWS EACH CASE IN TERMS OF FOUR CRITERIA : RESEARCH, OBJECTIVES, PROGRAMMING AND EVALUATION.
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| ISBN |
0534606105
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| Author(s) |
HENDRIX, JERRY A.
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| Credits |
|
| Edition |
6TH ED.
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| Year |
2004
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| Publisher |
THOMSON
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| Type |
BOOK
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| Keywords |
PUBLIC RELATIONS CASES, MARKETING COMMUNICATION
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| Language |
English |
| Collation |
437 P., 25 CM.
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