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MARKETING STRATEGY AND MANAGEMENT

BAKER, MICHAEL J., 1935-

2000

BOOK
Category

STRATEGIC MANAGEMENT

MARKETING

MANAGEMENT

Abstract THIS IS A MAJOR OF MICHAEL BAKER'S HIGHLY SUCCESSFUL MARKETING STRATEGY AND MANAGEMENT WHICH HAS BEEN EXTENSIVELY USED IN MAJOR BUSINESS SCHOOLS AND ON EXECUTIVE DEVELOPMENT PROGRAMMES IN EUROPE, SOUTH EAST ASIA AND AUSTRALIA. DESIGNED AS A STAND - ALONE TEXT FOR ADVANCED COURSES IN MARKETING AT BOTH UNDERGRADUATE AND MBA LEVEL , THE STRENGHT OF THIS TEXT IS THAT IT SHOWS HAS STRATEGIC APPROACH TO MARKETING TO MARKETING CAN BE IMPLEMENTED THROUGH MANAGEMENT OF THE MARKETING FUCTION.

ISBN 0333748565
Author(s) BAKER, MICHAEL J., 1935-
Credits
Edition 3RD ED.
Year 2000
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords MARKETING STRATEGY , MANAGEMENT
Language English
Collation 542 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 7 No A 20/08/2019
1 Limassol I 6 No A 01/01/1970