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ESSENTIALS OF MARKETING RESEARCH

TONY PROCTOR

2000

BOOK
Category

MARKETING RESEARCH

Abstract ESSENTIALS OF MARKETING RESEARCH OFFERS A CONCISE INTRODUCTION TO ALL THE MAJOR CONCEPTS WITHIN MARKETING RESEARCH AS WELL AS DISCUSSING NEW DEVELOPMEMTS WITHIN THE FIELD. THOROUGLY REVISED AND UPDATED , THIS NEW SECOND EDITION RETAINS ITS FOCUS UPON THE TRADITIONAL APPROACH TO MARKETING RESEARCH WHILST OFFERING GOOD COVERAGE OF QUALITATIVE TECHNIQUES AND MARKETING DECISION SUSTEMS.

ISBN 0273642006
Author(s) TONY PROCTOR
Credits
Edition 2ND ED.
Year 2000
Publisher PRENTICE HALL, FINANCIAL TIMES
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 470 P. , 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 5 No A 01/01/1970
2 Nicosia P 3 No A 01/01/1970
3 Nicosia P 3 No A 26/04/2014