|
Category |
MARKETING
|
Abstract |
FOUNDATIONS OF MARKETING IS DESIGNED TO PROVIDE A CONCISE INTRODUCTION TO THE FUNDAMENTAL PRINCIPLES AND PRACTICES OF MARKETING.
|
ISBN |
0077098668
|
Author(s) |
JOBBER, DAVID, 1947-
,
FAHY, JOHN, 1962-
|
Credits |
|
Edition |
1ST ED.
|
Year |
2003
|
Publisher |
MCGRAW-HILL
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
355 P., 20CM
|
|