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| Category |
MARKETING
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| Abstract |
THIS BOOK EXAMINES RELATIONSHIPS IN MARKETING AND HOW THESE INFLUENCE MODERN MARKETING STRATEGY AND PRACTICE. BASED PRINCIPALLY ON THE CONCEPTS AND THEORIES SURROUNDING RELATIONSHIP MARKETING THE WRITER CRITICALLY REVIEWS AND ANALYSES WHAT HAS BEEN DESCRIBED AS MARKETING NEW PARADIGM.
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| ISBN |
0273686232
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| Author(s) |
EGAN, JOHN, 1952-
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| Credits |
|
| Edition |
2ND ED.
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| Year |
2001
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| Publisher |
PRENTICE HALL & FINANCIAL TIMES
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| Type |
BOOK
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| Keywords |
MARKETING COMMUNICATION
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| Language |
English |
| Collation |
268 P., 20CM.
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