image

THE SILK ROAD TO INTERNATIONAL MARKETING : PROFIT AND PASSION IN GLOBAL BUSINESS

TIM AMBLER , CHRIS STYLES

2000

BOOK
Category

INTERNATIONAL MARKETING

Abstract THE SILK ROAD TO INTERNATIONAL MARKETING PRESENTS A NEW MODEL FOR INTERNATIONAL MARKETING THAT ENCOMPASSES EVERY ASPECT OF SUCCESSFUL INTERNATIONAL MARKETING. RELEVANT TO SMALL BUSINESSES AND GLOBAL ORGANIZATIONS ALIKE, THIS BOOK COVERS PLANNING, DECISION MAKING AND IMPLEMENTATION.

ISBN 0273642030
Author(s) TIM AMBLER , CHRIS STYLES
Credits
Edition 1ST ED.
Year 2000
Publisher PRENTICE HALL & FINANCIAL TIMES
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 223 P., 20CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 3 No A