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MARKETING BRIEFS A REVISION AND STUDY GUIDE

SIMKIN, LYNDON, 1961- , DIBB, SALLY, 1963-

2007

REVISION AND STUDY GUIDE
Category

MARKETING

Abstract THIS REVISED AND UPDATED SECOND EDITION OF MARKETING BRIEFS: A REVISION STUDY GUIDE GIVES EVERY MARKETING STUDENT THE MOST COMPREHENSIVE COLLECTION OF DEFINITIVE OVERVIEWS OF EVERY KEY CONCEPT IN THE SUBJECT. THE TEXT ITSELF IS ORGANIZED INTO SHORT STRUCTURED CHAPTERS, THE BRIEFS, EACH INCLUDING: * CORE DEFINITIONS * A BULLETED KEY POINT OVERVIEW * THOROUGH YET CONCISE EXPLANATION OF THE CONCEPT AND PRIMARY ISSUES * ILLUSTRATIVE EXAMPLES * A SELECTION OF EXAMINATION STYLE CASE, ESSAY AND APPLIED QUESTIONS TOGETHER THESE OFFER A ROUNDED, CONCISE AND TOPICAL APPRECIATION OF EACH THEME WITHIN A CLEAR AND ACCESSIBLE FRAMEWORK, DESIGNED TO AID REVISION. ALSO INCLUDED ARE REVISION TIPS AND 'GOLDEN RULES' FOR TACKLING EXAMINATIONS, SPECIMEN EXAMINATION PAPERS WITH ANSWER SCHEMES, AND A FULL GLOSSARY OF KEY MARKETING TERMS.

ISBN 075066200X
Author(s) SIMKIN, LYNDON, 1961- , DIBB, SALLY, 1963-
Credits
Edition 363 P., 20
Year 2007
Publisher ELSEVIER BUTTERWORTH HEINEMANN
Type REVISION AND STUDY GUIDE
Keywords MARKETING BRIEFS
Language English
Collation 363 P., 20CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 2 No A 27/07/2013