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MARKETING CAMPAIGNS

DIANE CANWELL

1998

BOOK
Category

MARKETING COMMUNICATION & PR

Abstract MAKING A MARKETING CAMPAIGN SUCCESSFUL IS NO EASY TASK. FIRST YOU HAVE TO ENSURE YOU HAVE IDENTIFIED YOUR 4 'P's', THEN YOU HAVE TO CO-ORDINATE THEM SO THAT YOU ACHIEVE THE 'RIGHT' BALANCE. MARKETING CAMPAIGNS GUIDES YOU THROUGH THE VARIOUS STAGES FROM PLANNING TO PRICING DECISIONS THROUGH TO DECIDING ON THE RIGHT PROMOTION FOR YOUR PRODUCT AND THE BEST CHANNEL TO REACH YOUR MARKET. THE TEXT ALSO EXPLORES WAYS TO KEEP AHEAD OF THE COMPETITION AND THE NEED TO DO A COMPREHENSIVE REVIEW OF YOUR MARKETING CAMPAIGN ONCE IT HAS BEEN LAUNCHED. THIS BOOK PROVIDES YOU WITH READY-MADE FORMS AND CHECKLISTS THAT WILL FACILITATE AND SIMPLIFY THE TASK OF CREATING AN EFFECTIVE AND SUCCESSFUL CAMPAIGN.

ISBN 9781861522450
Author(s) DIANE CANWELL
Credits
Edition 1ST ED.
Year 1998
Publisher THOMSON
Type BOOK
Keywords MARKETING COMMUNICATION & PR
Language English
Collation 162 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 2 No A