image
Category

MARKETING

Abstract THE EXCITING NEW EDITION OF MARKETING CONTINUES THE ESTABLISHED TRADITION OF ADDING VALUE FAR BEYOND THE EXPECTATIONS OF STUDENTS AND INSTRUCTORS. EXTENSIVE RESEARCH HAS BEEN DONE TO ENSURE THIS EDITION PROVIDES A COMPREHENSIVE, UP-TO-THE-MINUTE INTRODUCTION TO THE FIELD OF MARKETING. KEY PRINCIPLES ARE ILLUSTRATED BY HUNDREDS OF FRESH, NEW EXAMPLES, WHILE THE LATEST CONCEPTS AND THEORIES ARE COVERED IN DETAIL WITH NUMEROUS ILLUSTRATIONS. ORGANIZED AROUND THE MARKETING MIX, THIS THOROUGHLY REVISED TEXT PROVIDES STUDENTS WITH AN EXHILARATING FIRST INTRODUCTION TO THE DYNAMIC WORLD OF MARKETING.

ISBN 0324323808
Author(s) JOSEPH F. HAIR , MCDANIEL, CARL, JR., 1941- , CHARLES W. LAMB
Credits
Edition 8TH ED.
Year 2006
Publisher THOMSON
Type BOOK
Keywords INTRODUCTION TO MARKETING
Language English
Collation 736 P., 30CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 3 No A 01/01/1970