image

MARKETING & INFORMATION TECHNOLOGY : THE STRATEGY, APPLICATION AND IMPLEMENTATION OF IT IN MARKETING

J OCONNOT E.GALVIN

1997

THA STRATEGY APPLICATION AND IMPLEMENTATION OF IT
Category

INFORMATION SYSTEMS

Abstract AS THE USE OF PERSONAL COMPUTERS, THE INTERNET, THE MOBILE PHONES INCREASE, IT IS ESSENTIAL TO KEEP ONE STEP AHEAD BY ANTICIPATING THE CHANGING NEEDS OF THE CONSUMER.

ISBN 0273626442
Author(s) J OCONNOT E.GALVIN
Credits
Edition 1ST ED.
Year 1997
Publisher FINANCIAL TIMES
Type THA STRATEGY APPLICATION AND IMPLEMENTATION OF IT
Keywords INFORMATION SYSTEMS
Language English
Collation 289 P., 20CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol E 7 No A 26/02/2015