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INTERNATIONAL MARKETING STRATEGY

LOWE, ROBIN, 1945- , I.DOOLE R.LOWE C.PHILIPS , CHRIS PHILIPS

1994

BOOK
Category

INTERNATIONAL MARKETING

Abstract "INTERNATIONAL MARKETING STRATEGY SETS OUT THE CONTEXT, TECHNIQUES AND STRATEGIES INVOLVED IN SUCCESSFUL INTERNATIONAL MARKETING. WITH SHORT CASE ILLUSTRATIONS, HIGHLY ILLUSTRATIVE CASE STUDIES, SUMMARIES AND DISCUSSION QUESTIONS, STUDENTS WILL FIND THIS TEXT MOST USEFUL, RELEVANT AND CONTEMPORARY." "INTERNATIONAL MARKETING STRATEGY PROVIDES A GOOD BALANCE OF THE THEORY AND IMPLEMENTATION BEHIND INTERNATIONAL MARKETING. RIGOROUS IN ITS STRUCTURE YET EASY TO USE, IT ADOPTS A USER-FRIENDLY APPROACH TO THE ISSUES TACKLED. THROUGH ITS TREATMENT OF GLOBAL CASE STUDIES FROM EUROPE, AUSTRALIA, THE PACIFIC RIM AND THE USA, IT BREAKS ACROSS NATIONAL BOUNDARIES PRESENTING A TRULY INTERNATIONAL VISION OF MARKETING STRATEGY."--BOOK JACKET.TITLE SUMMARY FIELD PROVIDED BY BLACKWELL NORTH AMERICA, INC. ALL RIGHTS RESERVED

ISBN 0415089859
Author(s) LOWE, ROBIN, 1945- , I.DOOLE R.LOWE C.PHILIPS , CHRIS PHILIPS
Credits
Edition 1ST ED.
Year 1994
Publisher THOMSON
Type BOOK
Keywords INTERNATIONAL MARKETING STRATEGY
Language English
Collation 508 P., 24CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 3 No A 24/05/2014