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INTERNATIONAL MARKETING

MICHAEL J. THOMAS , PALIWODA AND THOMAS

2000

BOOK
Category

INTERNATIONAL MARKETING

Abstract THE THIRD EDITION OF AN ESTABLISHED TEXT, THIS BOOK PROVIDES COMPREHENSIVE TREATMENT OF INTERNATIONAL MARKETING ISSUES AND INCLUDES EXPANDED COVERAGE OF EASTERN EUROPE AND THE PACIFIC RIM. NEW FOR THIS EDITION ARE THE EXPANDED USE OF MINI CASES WITHIN THE TEXT TO ILLUSTRATE THE LATEST DEVELOPMENTS IN MARKETING, TOGETHER WITH EXPANDED COVERAGE OF: SOUTH EAST ASIA AND THE PACIFIC RIM, CENTRAL AND EASTERN EUROPE, GLOBALIZATION, CULTURE, FINANCIAL ASPECTS OF MARKETING. INCLUDED THROUGHOUT ARE SELF-ASSESSMENT AND DISCUSSION QUESTIONS, KEY TERMS, REFERENCES AND BIBLIOGRAPHY. FULLY REVISED AND UPDATED EDITION OF THIS ESTABLISHED TEXT EXPANDED COVERAGE OF EASTERN EUROPE AND THE PACIFIC RIM INCLUDES SELF-ASSESSMENT AND DISCUSSION QUESTIONS, KEY TERMS AND REFERENCES

ISBN 0750622415
Author(s) MICHAEL J. THOMAS , PALIWODA AND THOMAS
Credits
Edition 3RD ED.
Year 2000
Publisher BUTTERWORTH HEINNEMANN
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 509 P., 30CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 3 No A 18/06/2017