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MARKETING RESEARCH FOR MANAGERS

SUNNY CROUCH , MATTHEW HOUSDEN

2003

BOOK

Category	MARKETING MARKETING RESEARCH
Abstract	THE PURPOSE OF THE BOOK IS TO ENABLE MANAGERS TO BECOME MORE INFORMED RESEARCHER USERS AND BUYERS. THE MORE MANAGERS KNOW ABOUT HOW MARKETING RESEARCH WORKS , THE MORE EFFECTIVE THEY CAN BE IN USING IT AS MANAGEMENT TOOL.
ISBN	0750654538
Author(s)	SUNNY CROUCH , MATTHEW HOUSDEN
Credits
Edition	3RD ED.
Year	2003
Publisher	BUTTERWORTH HEINNEMANN
Type	BOOK
Keywords	MARKETING RESEARCH
Language	English
Collation	372 P., 250 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status
1	Limassol	J	4	No	Available
1	Nicosia	D	2	No	Available
2	Nicosia	S	2	No	Available

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