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MARKETING RESEARCH FOR MANAGERS

SUNNY CROUCH , MATTHEW HOUSDEN

2003

BOOK
Category

MARKETING

MARKETING RESEARCH

Abstract THE PURPOSE OF THE BOOK IS TO ENABLE MANAGERS TO BECOME MORE INFORMED RESEARCHER USERS AND BUYERS. THE MORE MANAGERS KNOW ABOUT HOW MARKETING RESEARCH WORKS , THE MORE EFFECTIVE THEY CAN BE IN USING IT AS MANAGEMENT TOOL.

ISBN 0750654538
Author(s) SUNNY CROUCH , MATTHEW HOUSDEN
Credits
Edition 3RD ED.
Year 2003
Publisher BUTTERWORTH HEINNEMANN
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 372 P., 250 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 4 No A 01/01/1970
1 Nicosia F 3 No A 01/01/1970
2 Nicosia S 2 Yes A 01/01/1970