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Category |
STRATEGIC MARKETING
|
Abstract |
THE AUTHORS OUTLINE MARKETING STRATEGIES THAT USE TRADITIONAL METHODS WHERE APPROPRIATE, BUT, WHERE REQUIRED, INTRODUCE NEW TECHNIQUES. THESE TECHNIQUES ARE PART OF A NEW, DISTINCTIVE SCHOOL OF THOUGHT IN MARKETING - THE 'DIGITAL SCHOOL OF MARKETING'.
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ISBN |
0471492116
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Author(s) |
PETER OHNEMUS
,
LARS TVEDE
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Credits |
|
Edition |
1ST ED.
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Year |
2001
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Publisher |
WILEY
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Type |
BOOK
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Keywords |
STRATEGIC MARKETING
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Language |
English |
Collation |
246 P., 25 CM.
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