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CONTEMPORARY MARKETING RESEARCH

GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-

1999

BOOK
Category

MARKETING RESEARCH

Abstract THIS BOOK WILL SEEM FAMILIAR AND COMFORTABLE TO YOU IN MANY WAYS , AND FRESH AND EXCITING IN OTHERS . IT ALWAYS ACKNOWLEDGE THE NECESSITY OF A SOLID RESEARCH FOUNDATION BY CONTINUING TO PROVIDE THOROUGH COVERAGE OF FOUNDAMENTAL RESEARCH METHODS AND TRADITIONAL QUANTITATIVE TOOLS.

ISBN 0538885076
Author(s) GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition 4TH ED.
Year 1999
Publisher SOUTH-WESTERN
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 780 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 2 Yes A
2 Nicosia P 3 No A
1 Limassol J 4 No A 01/01/1970