|
| Category |
MARKETING RESEARCH
|
|
| Abstract |
THIS BOOK WILL SEEM FAMILIAR AND COMFORTABLE TO YOU IN MANY WAYS , AND FRESH AND EXCITING IN OTHERS . IT ALWAYS ACKNOWLEDGE THE NECESSITY OF A SOLID RESEARCH FOUNDATION BY CONTINUING TO PROVIDE THOROUGH COVERAGE OF FOUNDAMENTAL RESEARCH METHODS AND TRADITIONAL QUANTITATIVE TOOLS.
|
| ISBN |
0538885076
|
| Author(s) |
GATES, ROGER H., 1942-
,
MCDANIEL, CARL, JR., 1941-
|
| Credits |
|
| Edition |
4TH ED.
|
| Year |
1999
|
| Publisher |
SOUTH-WESTERN
|
| Type |
BOOK
|
| Keywords |
MARKETING RESEARCH
|
| Language |
English |
| Collation |
780 P., 30 CM.
|
|
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