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GLOBAL MARKETING STRATEGIES

J.HENNESSEY , HENNESSEY, HUBERT D.

2001

BOOK
Category

INTERNATIONAL MARKETING

Abstract GLOBAL MARKETING STRATEGIES CONTINUES TO TARGET THE MANAGER AND STUDENT WITH A GLOBAL MARKETING VISION, REGARDLESS OF NATIONALITY, INDUSTRY OR LOCATION. THE BOOK IN ITS UPDATED VERSION, CONTINUES TO OFFER FULL-LENGTH CASES THAT EXPLORE GLOBAL MARKETING ISSUES IN DEPTH.

ISBN 0618071881
Author(s) J.HENNESSEY , HENNESSEY, HUBERT D.
Credits
Edition 5TH ED.
Year 2001
Publisher HOUGHTON MUFFLIN
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 762 P,. 22CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 2 No A 01/01/1970
1 Limassol J 2 No A 01/01/1970
1 Nicosia I 5 No A 01/01/1970