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Category |
STRATEGIC MARKETING
PLANNING
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Abstract |
STRATEGIC MARKETING PLANNING CONCENTRATES ON THE CRITICAL PLANNING ASPECTS THAT ARE OF VITAL IMPORTANCE TO PRACTITIONERS AND STUDENTS ALIKE. IT HAS A CLEAR STRUCTURE THAT OFFERS A DIGEST OF THE FIRE PRINCIPAL DIMENSIONS OF THE STRATEGIC MARKETING PLANNING PROCESS.
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ISBN |
0750622466
|
Author(s) |
GILLIGAN, COLIN
,
WILSON, R. M. S. (RICHARD MALCOLM SANO)
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Credits |
|
Edition |
1ST ED.
|
Year |
2003
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Publisher |
BUTTERWORTH HEINNEMANN
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Type |
BOOK
|
Keywords |
STRATEGIC MARKETING
|
Language |
English |
Collation |
625 P., 30 CM.
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|