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STRATEGIC MARKETING PLANNING

GILLIGAN, COLIN , WILSON, R. M. S. (RICHARD MALCOLM SANO)

2003

BOOK
Category

STRATEGIC MARKETING

PLANNING

Abstract STRATEGIC MARKETING PLANNING CONCENTRATES ON THE CRITICAL PLANNING ASPECTS THAT ARE OF VITAL IMPORTANCE TO PRACTITIONERS AND STUDENTS ALIKE. IT HAS A CLEAR STRUCTURE THAT OFFERS A DIGEST OF THE FIRE PRINCIPAL DIMENSIONS OF THE STRATEGIC MARKETING PLANNING PROCESS.

ISBN 0750622466
Author(s) GILLIGAN, COLIN , WILSON, R. M. S. (RICHARD MALCOLM SANO)
Credits
Edition 1ST ED.
Year 2003
Publisher BUTTERWORTH HEINNEMANN
Type BOOK
Keywords STRATEGIC MARKETING
Language English
Collation 625 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 6 No A 23/07/2013