image

EXPLOITING CRM CONNECTING WITH CUSTOMERS

P.MOLINEUX

2002

BOOK
Category

MARKETING COMMUNICATION & PR

Abstract IT IS TIME TO RETHINK CUSTOMER RELATIONSHIP MANAGEMENT - NOT AS A DISCRETE TECHNOLOGY STRATEGY, OR AS A STAND ALONE MARKETING TOOL. INCREASINGLY DEMANDING CUSTOMERS AND INTENSE COMPETITION REQUIRE THAT CUSTOMER STRATEGY BECOMES AN INTEGRAL AND HIGH PROFILE COMPONENT OF CORPORATE STRATEGY. THIS BOOK IS FOR PEOPLE WHO UNDERSTAND THEIR BUSINESS BUT WHO WANT TO KNOW HOW CUSTOMER - RELATED IDEAS, TOOLS AND TECHNOLOGIES CAN BE USED IN THE REAL WORLD, TO HELP CREATE SHAREHOLDER VALUE.

ISBN 0340858036
Author(s) P.MOLINEUX
Credits
Edition 1ST ED.
Year 2002
Publisher CSC COMPUTER SCIENCES LTD
Type BOOK
Keywords MARKETING COMMUNICATION, CRM
Language English
Collation 182 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 1 No A