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MARKETING AND ENTERPRENEURSHIP IN SMES : AN INNOVATIVE APPROACH

STANLEY CROMIE , DAVID CARSON , JIMMY HILL , PAURIC MCGOWAN

1995

BOOK
Category

MARKETING

ENTREPRENEURSHIP

Abstract MARKETING AND ENTERPRENEURSHIP IN SMES - AN INNOVATIVE APPROACH BRINGS TOGETHER THE DISCIPLINES OF MARKETING AND ENTREPRENEURSHIP AND TREATS THEM AS ONE. IT EXAMINES THE FUNDAMENTAL CHARACTERISTICS OF EAVH DISCIPLINE AND FOCUSES ON THE COMMONALITIES AND DIFFERENCES. THE OBJECT IS TO PROVIDE AN INNOVATIVE APPROACH TO MARKETING IN SMES.
ISBN 0131509705
Author(s) STANLEY CROMIE , DAVID CARSON , JIMMY HILL , PAURIC MCGOWAN
Credits
Edition 1ST EDITIO
Year 1995
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING , ENTERPRENEURSHIP
Language English
Collation 296 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia V 3 No Available

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