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ESSENTIALS OF MARKETING RESEARCH

ZIKMUND, WILLIAM G.

2003

BOOK
Category

MARKETING

Abstract DESIGNED SPECIFICALLY FOR INSTRUCTORS WHO PREFER A MORE CONCISE INTRODUCTION TO MARKETING RESEARCH TOPICS, ESSENTIALS OF MARKETING RESEARCH , 2E , REFLECTS THE ASTONISHING CHANGES IN INFORMATION TECHNOLOGY THAT HAVE TAKEN PLACE SINCE THE PREVIOUS EDITION.
ISBN 0324182570
Author(s) ZIKMUND, WILLIAM G.
Credits
Edition 2ND ED.
Year 2003
Publisher THOMSON
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 452 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 3 No Available
2 Nicosia D 1 No Available

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