image

HOW TO MANAGE YOUR GLOBAL REPUTATION : A GUIDE TO THE DYNAMICS OF INTERNATIONAL PUBLIC RELATIONS

M.MORLEY

2002

BOOK
Category

PUBLIC RELATIONS

Abstract THIS IS AN UPDATED AND REVISED EDITION OF THE AUTHOR'S SUCCESSFUL AND GROUND-BREAKING BOOK ON INTERNATIONAL PUBLIC RELATIONS AND GLOBAL REPUTATION. MICHAEL MORLEY PROVIDES A COMPREHENSIVE OVERVIEW TO PROTECTING AND PROMOTING YOUR GLOBAL REPUTATION. WITH FRESH CASE STUDIES ILLUSTRATING BEST AND WORST PRACTICE, HE EXPLAINS WHY PROTECTING YOUR CORPORATE REPUTATION MAKES A VITAL CONTRIBUTION TO THE SURVIVAL AND SUCCESS OF THE CORPORATION.

ISBN 0333987772
Author(s) M.MORLEY
Credits
Edition 2ND ED
Year 2002
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords MKT COMMUNICATION/PR
Language English
Collation 228 P., 18CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 2 No A 01/01/1970